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Cell Viability and Proliferation

Creative Animodel is a global contract research organization (CRO), specialized in providing a comprehensive portfolio of high quality in vitro pharmacological assays to accelerate drug research and development. With standard and custom assays, we focus on offering our global clients high-quality and reproducible data, as well as flexible solutions with a fast turnaround time.

The determination of cell viability and proliferation is important in fields involving cell-relevant studies. The cell viability is to assess how healthy the cells are, which is necessarily evaluated prior to any cell-based study. And the quantification of cellular proliferation is used to determine optimal culture conditions, as well as to investigate the cytotoxic effect mediated by the treatment of choice. We provide both sulforhodamine B (SRB) assay in an efficient manner, and MTT assay in a high-throughput and sensitive manner for the evaluation of cell viability and proliferation.

Our Cell Viability and Proliferation Assays

SRB assay
The SRB assay has been widely performed to detect cytotoxicity in cells. Compared to MTT assay, this method does not measure metabolic activity, therefore it is highly cost-effective and simplified. SRB assay relies on the property of SRB, which binds stoichiometrically to proteins under mild acidic conditions and then can be extracted using basic conditions. Apart from acting as a proxy for cell mass, SRB assay can also be used to evaluate gene expression modulation, as well as the effects of miRNA replacement on cell proliferation.
MTT assay
MTT assay is a colorimetric method for measuring the activity of enzymes in living cells that give a purple color by reducing MTT to formazan dyes. For example, the yellow tetrazolium MTT is reduced by the action of dehydrogenase enzymes, hence to cause reduced equivalents such as NADH and NADPH. The resulting formazan can be solubilized and quantified by MS platforms. When metabolic events generate apoptosis or necrosis, the cell viability rate decreases. Therefore, MTT assay is commonly performed to determine the potential cytotoxicity mediated by test medicinal agents and other substances.

Our Advantages
• Sensitive and accurate outcomes
• High-throughput screening
• Fast turnaround time
• Comprehensive data reports
• Flexible solutions based on the customer’s cell type and requirements

Creative Animodel has spent decades of efforts in providing specialty pharmacology services in human diseases. With our experienced scientists and automation platforms, we have strong expertise in offering both standard and custom in vitro pharmacological assessments to assist your project in the best chance of success in in vivo testing.

1. Orellana, E.A.; Kasinski, A.L. Sulforhodamine B (SRB) assay in cell culture to investigate cell proliferation. Bio-protocol, 2016, 6(21).
2. Ran, Chen. MTT assay of cell numbers after drug/toxin treatment. Bio-protocol, 2011, 1(7).

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45-1 Ramsey Road, Shirley, NY 11967, USA 1-631-614-7828 1-631-372-1052 Europe 44-207-097-1828

Creative Animodel

Creative Animodel is a world's leading commercial provider of custom animal model services. We offer top-quality services at unbeatable prices. Our customer service representatives are available 24 hours a day, from Monday to Sunday.

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